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having your own signature design style is what makes you stand out from the crowd.
when you’re a designer you need to be versatile, learn to adapt, and work in lots of different styles, too. this is especially true if you’re working as a freelancer working for clients or working in/with an ad agency. in these instances, you’ll need to be able to tune in to each client’s brand and switch gears at a moment’s notice; in the morning you’re working on a brochure for a law firm with a very subdued color palette, traditional fonts, and super corporate imagery. (they’re all business!) then, a couple hours later you’re designing a logo for a child care center with cute, childlike fonts and primary colors galore. fun!
these two clients couldn’t be more different but that’s the reality of working as a designer and also what’s super fun about it…i know i love the variety!
now, that’s not to say you can’t sneak a little of your own style into these projects!
your style will evolve over time
as you work as a designer you’ll develop your personal style, your go-to design cues and your unique point of view that will set you apart from the pack and become the reason people will be lining up to hire YOU. but adaptability and understanding various styles is key in this environment.
style development is also important —if not more so—when you’re designing for yourself, say when creating your own product line or designing your own branding. these items are 100% your voice and as such should reflect you. not to mention this type of work can be super rewarding and a great creative outlet, since you’re 100% in charge!
creating custom invitations, brands for other businesses, or custom artwork like illustrations, lettering, etc., to license, are kind of a mix between the two above. with this type of more custom work, people are hiring you for your style. you may need to adapt to fit their job parameters, though often only through slight modifications.
sooooo how do you develop your own signature design style? glad you asked! check out this free guide to help you along the way to zeroing in on yours.