introducing

if you’re brand new to the design world and want to get on the fast track to being a #designboss, this is for you! our signature, all-in-one design + business program takes you from zero-to-launch, starting with design basics all the way to creating a portfolio or product line. you'll not only learn how to design, but also how to use your new skills to start your OWN design business and live the #bosslife you dream of.

beginner  |  8-week program  |  SUMMER 2020  

beginner  |  8-week program

SUMMER 2020  

enroll in the beta course by 8/10 

to get a limited-time 80% discount! 

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enroll in the beta course by 8/10 

to get a limited-time 80% discount! 

00Days
00Hours
00Minutes
00Seconds

this FUN, 8-week course will set you up for success from the start! 

LCL is an 8-week program packed with a collection of beginner + intermediate lessons and individualized support, all wrapped up in a pretty little package and offered at an amazing value. the course is filled with pro tips and techniques, worksheets, resource guides, awesome projects, and simple, to-the-point lectures with my EXACT design process guiding you step-by-step as you learn to design like a pro and launch your very own design business!

plus, YOU pick your creative path.

pick your 

creative path.


when you enroll in learn+create+launch, you'll get to pick your creative business focus—FREELANCE or PRODUCT LINE. the first half of the course focuses on the basics of all forms of design and is identical for both paths. the second half is where we'll get into tailoring the content and projects to your specific path. 


check out the deets below to help you decide!



when you enroll in designer startup, you'll get to pick your creative business focus—FREELANCE or PRODUCT LINE—and follow that through the course. the first half of the course focuses on the basics of all forms of design and is identical for both paths. the second half is where we'll get into tailoring the content and projects to the specific paths. 


 not sure which to choose? 

check out the deets 

below to help you decide!


freelance.

this path guides you on your way to 

becoming a freelance pro with hands-on, portfolio-building projects, pro biz tips and resources to set you up for success from the start.


this path guides you on your way to becoming a freelance pro with hands-on, portfolio-building projects, pro biz tips and resources to set you up for success from the start.


 as a freelance designer you'll: 

work on these types of projects and more:

branding | ad campaigns | direct mail

for these types of clients:

ad agencies | corporations | small businesses

product line.

this path guides you in creating a product line with hands-on projects, pro biz tips, and resources to prepare you for launch and set you up for success from the start.


this path guides you in creating a product line with hands-on projects, pro biz tips, and resources to prepare you for launch and set you up for success from the start.


 with a product line you'll: 

create these type of products and more:

greeting cards | gift items | home goods

for these types of businesses:

retail shop | licensing | wholesale

in LCL, you'll not only learn how to design, but also how to use your new skills to start your OWN design business and live the #bosslife you dream of.

 this comprehensive, all-in-one design + biz course will put you on the fast track!

you'll learn:

  • design basics 

  • adobe apps

  • branding basics

  • production skills

  • design projects

  • business blueprint

  • the business of design

  • launch strategies

  • ...and so much more!


take a peek inside the course


take a peek 

inside the course


jam-packed lessons delivered in a combination of: 

videos

design projects

downloads


are you ready to be a #designboss?

yay! pick your path and enroll!

freelance.

product line.

you’ll learn to design like a pro and how to launch a successful freelance design business. 


you’ll learn to design like a pro 

and how to launch a successful 

freelance design business. 

freelance.

you’ll learn to design like a pro and how to launch a successful product design based business. 

 

product line.

learn to design like a pro 

and how to launch a successful 

product based business.

if you dream of a career in design, but don’t know where to start, or are stuck trying to piece things together on your own, and a university program is not in the budget...  this course is exactly what you need.  


i'll teach you to design like a pro, step-by-step using my EXACT design process i've perfected over two decades, the ins and outs of design programs that i use every day, and my secrets for landing dream clients + customers.


freelance.

you’ll learn to design like a pro and how to launch a successful freelance design business.

product line.

you’ll learn to design like a pro and how to launch a successful product design business.

if you dream of a career in design, but don’t know where to start, or are stuck trying to piece things together on your own, and a university program is not in the budget... this course is exactly what you need.  


i'll teach you to design like a pro, step-by-step using my EXACT design process, the ins and outs of design programs that i use every day, and my secrets for landing dream clients + customers.


OH. plus, there are bonuses!

Oh EM gee, soooo many bonuses! why? we want to make sure 

you’ve got everything you need to work like a pro, of course! 

all* LCL members get:


OH. plus, 

there are bonuses!

Oh EM gee, soooo many bonuses! 

why? we want to make sure 

you’ve got everything you need 

to work like a pro, of course!

downloadable worksheets ($397 value)

downloadable worksheets 

($297 value)

these handy worksheets are the perfect course companion to guide you along the way, take notes and jot down ideas in. they are available as you navigate through the course.

these handy worksheets are the perfect 

course companion to guide you along the 

way, take notes and jot down ideas in. they

 are available as you navigate through the course.


readymade templates ($497 value)

readymade templates 

($397 value)

jumpstart your projects and save tons of time with these templates, readymade for some of the most common business forms and projects.

jumpstart your projects and save tons of time with these templates, readymade for some of the most common business forms and projects.


resource guides + checklists ($597 value)

resource guides + checklists 

($497 value)

talk about a lifesaver! these guides are packed with an amazing collection of OUR OWN vendors, resources, materials and more along with checklists for projects, preparing files, keyboard shortcuts and more!

talk about a lifesaver! these guides are packed with an amazing collection of OUR OWN vendors, resources, materials and more along with checklists for projects, preparing files, keyboard shortcuts and more!


PLUS project reviews from me!* 

PLUS project reviews 

from me!*

($497 value)

that's right! you can send me up to THREE of the main projects in the course for review. i'll provide thorough feedback* and tips for improvement as needed.*

that's right! as a special thank you for this beta program, you can send me up to 3 of the main course projects for review* and i'll provide thorough feedback and tips for improvement as needed. additional reviews and coaching are available as an add-on, too!

AND  access to our dreamers-only 

private facebook group!

($497 value)

a fun place to continue learning, collaborate, and get support from your new business besties!

eek! these bonuses are included ON TOP OF the course content!

that's over $2500 in bonuses!*

eek! these bonuses are included ON TOP OF the course content! 

after this course, you will:

after this 

course, you will

be on your way to designing 

like a pro with the essential 

skills and tools needed 

to launch your design biz. 

have the confidence and 

skills to work with clients

 big and small, and start 

making a living as a designer.

have the foundation to 

create the #bosslife you 

daydream of, doing what 

you love every day 

have the foundation to create 

the #bosslife you daydream of, 

doing what you love every day. 

the LCL academy will teach you

everything you need to start designing 

and living your #daydream, like now. 

the LCL academy will teach you everything you need to start designing and living your #daydream, like now. 

meet your instructor

oh hey, i'm robyn!

i bet you’re thinking, who IS this girl that’s gonna teach me all this amazing stuff? well, that’s me! hey! i'm robyn, so nice to meet you! 


after being a designer for almost 20 years(!!) i’ve done everything from earning a masters degree in design, to working for some of the biggest ad agencies around, to running my own businesses freelancing, creating invitations for couples around the world (including two bachelor alum!), and designing fun products sold at big retailers like target, paper source, nordstrom, and more; to exhibiting at major trade shows, manufacturing products overseas, licensing my designs, working with sales reps and distributors, and even had my very own retail store. 


whew! i’ve learned a TON along the way and i’m so excited to share it all to help you level up your design skills and start YOUR dream business. 

i've worked with

these amazing retailers

...these fab agencies

...and a whole lot more! 

and with a little guidance and the right tools, you can TOO! 


invest in yourself and take the first step toward 

starting your own amazing design business.

...and a whole lot more! 

and guess what? with a little 

guidance and the right 

tools, you can TOO! 


invest in yourself and take the 

first step toward starting your 

own amazing design business.


here's how 

the program works:

here's how the program works:

the program is delivered to you weekly in eight easily digestible chunks, allowing you pace yourself and really take in the information, focus on each lesson, and take advantage of the instructor project reviews* and group discussions with students that are in the same spot as you! 


 AND, once a module is released you'll have lifetime access to it, so you can absolutely go at your own pace. so if you are not able to complete a module the week it is delivered, it'll be there for you whenever you're ready!

this course is perfect for you if:

this course is 

perfect for you if:

  • you're an aspiring designer wanting to learn to design like a pro and launch a freelance or product-based design business.
  • you're an artist wanting to learn how to turn your art into ahh-mazing products and create a thriving, product-based design business.

  • you want a simple, all-in-one way to learn how to design and the business of it all.

  • you’re looking for a no-fluff, get-down-to-business kinda course, in a fun and easy-to-understand format so you can get started, like now.

  • you’re a self-starter willing to put in the work to be a superstar designer.

don't miss out. 

school starts mid august!

don't miss out. school 

starts mid august!


what people are saying...

what people 

are saying...

jessie

senior art director

Robyn is a ROCKSTAR

Robyn is a ROCKSTAR. Not to mention you’ll be completely charmed by her charismatic and bubbly personality. She was my first mentor and teacher in the design/advertising world. I still to this day incorporate design and presentation techniques that I learned while under her wing. 


I thought it was so brave to go off and start her own company and when she launched her first line of products, all I could think was WOW. Everything was so unique, detailed and beautiful I couldn’t help but admire her freelance work and how she was handling her brand. I still check in regularly to see what kind of new design techniques and fun products she comes up with. 


It takes a very hardworking and dedicated person to push themselves beyond the comfort of a 9-5, but she took it on(what seemed like to me) effortlessly. 


Anyone would be lucky to learn from Robyn’s vast knowledge on applying her design skills to her growing business. I’d be lying if I said I’d be where I was today without her supervision and guidance when I was such a new baby in the world of design."

have questions?

i thought you might! so i’ve got answers. 

check out these faqs, and let me know if you think of any others!

i thought you might! so i’ve got 

answers. check out these faqs, and 

let me know if you think of any others!

how long do i have to enroll?

the course is open for enrollment until just before the official live date. HOWEVER, the discounted price is only for the beta test. so, if you’re ready to startup, get on in here!

when does the course start?

the official launch of this course is planned for mid august*. that is when the first week's content will be released. from that point on you are able to access any previously released content whenever you want and complete it at your own pace! 

if i buy today, why can't i access the course NOW?

great question! this is for a couple reasons: 


 1. LCL is a brand new program, so we're offering special, limited-time pricing along with extra discounts and perks just for our founder members (that’s you!)! enrolling now ensures you’ll get in AND at the best price with extra goodies! so, if you like saving money, now is the time to invest in yourself! 


and... 


2. the LCL program is released weekly to help pace your progress, keep groups of students on a similar timeline, and help me to manage the 1-on-1 feedback/coaching sessions. 

how do the bonuses work...do i get all of them?

most of the bonuses are available as downloads throughout the course and are available to all who enroll, while others, such as mailed bonuses, project reviews, and 1-on-1 coaching, are only available to those who pay in full or via the afterpay payment option when available. 


here's the scoop:


ALL LCL ENROLLMENTS GET:

-downloadable worksheets

-downloadable templates

-downloadable resource guides

-downloadable checklists

-private, members-only facebook group


PLUS, LCL BETA ENROLLMENTS GET:

-project reviews (3 major projects)


at times we also offer special limited-time bonuses via ads, emails, or other promos. details and availability for those are provided with the offer.

how long will i have access to the course?

how about forevs! after you enroll and the course/weekly modules are released to you, you'll have unlimited access to this course for as long as you like. you'll also get any and all updates we make, too! that is, as long as the loft + co. and our course platform are in biz. if we switch platforms, you’ll be notified and given access there as well! 

what is your refund policy?

we want nothing more than for you to be happy and succeed as a designer, and are confident that ours are just the courses to get you on your way! however, success takes a lot of hard work. so we only want you to join us if you are truly committed and ready to invest in yourself and put in the work (at your own pace). we 100% stand behind our content and products, but due to the digital nature of the content, (potential) mailed bonuses and individualized 1-on-1 attention that’s involved, and the huge discount being offered for the beta test, we DO NOT offer refunds under any circumstances. 

do you have a payment plan?

YESSSSS! i totally get what it's like trying to get started while juggling multiple bills and responsibilities, especially in these tough times. the plan options that we offer:


BIWEEKLY. we're super excited to offer a 0% payment plan via afterpay*! with this option your total will be split into 4 equal payments, made every 2 weeks. on this plan, you'll get the same price AND perks as if you paid-in-full!...kinda the best of both worlds! (only available on courses $1000 and under) 


our goal is to make this as easy, fun, and doable as possible for you! we never want you to overextend yourself. but we hope you see this course as an investment in your future self! 

are you dripping content?

yes. our intensive programs are released to you weekly, every monday for the duration of your course. this format helps you to pace yourself and absorb the content, and helps to keep groups of students on the same timeline so you'll have other students in the same spot as you to discuss things with in the facebook group. 


this format also helps me to balance the individualized attention through coaching and project reviews that all pay in full members get!  BUT, remember, you have lifetime access to the content, so once it is released to you, you'll absolutely still be able to go at your own pace and complete it when you're able to.

what if i'm not available certain weeks?

no worries at all! though the content is dripped to you at certain times, there's no rush if you can't get to it when it's released. you have lifetime access to the content, so once it is released to you, you will absolutely still be able to go at your own pace and complete it when you're able to. 

who is this course perfect for?

great question! the LCL academy is perfect for: 

 • aspiring designers looking to learn essential design skills needed to launch a freelance or product-based design business. 

 • beginners with ZERO experience but are SOready to dive into learning and launching. 

 • those who want an all-in-one solution to learnto design and the business of it all. 

 • those looking for a no-fluff, get-down-to-business style course presented in a fun and easy-to-understand format. 

 • self-starters willing to put in the work to becomea superstar designer + biz owner. 

 • those who are SO over their 9-5 and want to use their creativity to create a #bosslife with more freedom in their schedule. 

 • those who are totally fed up with trying to piece everything together on their own.

who is this course NOT for?

maybe an even better question! 


this course is NOT for: 


• well-established designers/businesses. we love you but we just don’t want you to get bored! :D TIP: if you already know how to design and want to use your skills to launch a biz, check out our #designboss academy (DBA)! we're working on more advanced courses too, so stay tuned! 


• anyone who’s ONLY looking for a shortcut. spoiler: there’s no such thing as a shortcut to good design! sure, this course is packed with tips, techniques and things that will put you on the fast track, but while we have certainly streamlined things for you there’s no magical button or way to learn the skills and be successful without putting in the work.

how long does the course take to complete?

LCL academy is an 8-week program but can be extended or stopped and started as needed to complete at your own pace if you find yourself unavailable certain weeks—once the modules are released, they're yours to complete as you're able to! 


but as far as actually getting through the content, it depends a LOT on your schedule and how quickly you're able to work through and absorb the material. generally, it will take most students a few hours, 3-4 days each of the weeks of the program to get through the lessons, really absorb the material, and put it into practice. 


the most time-consuming parts are the hands-on design projects. this module will spill over into future weeks as you build your portfolio or product line. there's no need to rush! the projects are simply made available during this module and should be completed thoughtfully and at your own pace to create the very best work you can.


that said, everyone works differently so time will vary per project, but you should plan to allow yourself a few hours minimum per project. (if you love to design, time will FLY by!) 


please note: this is only an estimate to get through the course itself. it is an ongoing process to perfect your skills, and it will take lots of practice to become proficient in the design programs and for your skills to become second nature.

do i need a computer?

yes! since this is an e-course all lessons will be presented online. you'll also need a computer to complete the hands-on projects and follow along in the lessons. personally, i’m a #macgirl through and through, so that is what i recommend. but, if you have a PC that is totally fine, too! FYI, the keyboard shortcuts, references, etc., that are provided within the lessons are mac-specific, but there are PC equivalents that are usually quite similar.

do i need to buy fancy software?

nothing fancy here, but yes, adobe creative suite apps are required for this course. if you're serious about being a designer, you'll use these apps every day and they will basically become an extension of you. so you'll more than get your money's worth! 


the programs that will be needed are: 


• indesign 

• illustrator 

• photoshop 

• acrobat 


FYI: adobe creative cloud has a free trial and various monthly payment plans so you can pick the apps and payment that works best for you. *affiliate disclosure: i only share brands that recommend and have personally used or would use. as an affiliate of certain brands i may earn a small commission from future sales resulting from clicking links. this in no way affects the price you pay.

what's the difference between FREELANCE / PRODUCT LINE paths?

great question! the course structure and content are the exact same for both paths. the lessons are just slightly tweaked in the second half of the course where the major design projects, and business modules are tailored to your chosen path. 


for instance, in the FREELANCE path, your projects will focus on typical corporate projects (ads, logos, direct mail, etc.), whereas in the PRODUCT LINE path, projects would focus on typical gift + lifestyle product design (stationery, home goods, etc.).

which path should i choose—FREELANCE or PRODUCT LINE?

this is really up to you! but, the answer lies where you have the MOST interest—do you see yourself working with corporate clients or other small businesses creating brands and working on marketing projects and ad campaigns? or do you see yourself creating gift, stationery, or other products to sell, say, in your own online store? 


keep in mind, no matter which path you choose you will learn the same material, but the lessons will be tailored to the path selected. you can eventually dabble in both areas once you’re up and running, but you’ll need to pick one focus for the course. 


so, i would ask yourself: what type of business am i most interested in and want to launch with and spend the most time on IN the course? 

can i switch paths if i change my mind?

yes and no. if you sign up for the wrong path or change your mind before the course starts we can definitely switch you over. however if the course has begun we cannot change you over at that point. 

YAY i signed up for the course! now what?

woohoo! we're SO excited you're joining us, and CONGRATS on the first step toward becoming a #designboss! shortly, you’ll receive welcome emails with all the deets on what to expect, what's happening when, and the scoop on anything you may need to have ready to roll before the course officially launches. these will be showing up in your inbox in the coming weeks. yay! can’t wait to meet you!

what if i have more questions?

i know you've got big designer dreams.

i can help you make them real, and make it super simple for you, too. 


and, i know you’re busy so we'll skip the fluff and get right 

to the good stuff, so you can learn quickly, work efficiently 

and be on your way to living your designer daydream.

i know you've got big designer dreams.

i know you've got 

big designer dreams.

i can help you make them real, 

and make it super simple for you, too. 


and, i know you’re busy so we'll skip 

the fluff and get right to the good stuff, 

so you can learn quickly, work efficiently 

and be on your way to living your daydream.

i've taken my years of experience, TONS of trial and error, and oodles of pro tips and resources that i've gathered along the way and streamlined it all into the ONLY program you'll need to get started on your way to bringing your daydream to life. 


in LCL, you'll get the inside scoop, with only the most important content bundled in a pretty little package and handed to you on a silver platter so you can stop wasting time piecing it all together on your own. seriously, the amount of time you'll save alone is worth the cost of the course, and your sanity! invest in yourself and take the first step in starting your OWN amazing design business:

join our #dreamteam!


are you ready? YAY!

 

let's make your 

daydream your day job!

ENROLL BY 8/10


to join us in this limited-time beta 

to join us in this 

limited-time beta.

classes start mid august!


OMG. you'll get OVER $4700 in value for under $200!

(hurry! 80% off beta discount for a limited-time!)

classes start mid august!


OMG. you'll get OVER $4700 

in value for under $200!! 

(hurry! 80% off beta discount for a limited time)

HURRY! discount goes away in: 

HURRY! 

discount goes away in:

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00Hours
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*mailed bonuses, coaching and project reviews are for pay in full or afterpay plans only. mailed bonuses are for US/Canada only. all dates and content are subject to change. enrollees will be notified of any anticipated date changes.


all content © 2020 designer startup., a meant to be sent, llc brand

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